
About Us
We've been in your shoes.
Founders need
clear, hands-on help!
Not jargon and slides.
Grab a Virtual CoffeeWe spent years building and scaling our own ventures - growing Surfer to $15M ARR without outside funding, launching and selling an e-commerce brand, and rolling out AI in strict industries.
So we started Heveli - to bring honest, do-it-with-you expertise to every partnership. Your challenges become ours, and we move fast to fix them.

HOW WE WORK
Our Approach

We Get Inside Your Business
No surface-level audits. We roll up our sleeves, map your real workflows and pinpoint the exact bottleneck.

We speak founder, not Buzz!
We've built and scaled ourselves. You'll get straight talk, clear priorities and zero jargon.
Tools That Work, Not Complicate
Whether it's CRM setup, funnel automation or AI agents, we integrate solutions that simplify and accelerate growth.
Your Growth Is Our P&L
We own outcomes, strategies you can execute tomorrow and a team you can lean on as you scale, chaos-free.
WHO WE ARE
Meet the Team

WHO WE ARE
Meet the Team

Kazik Piętka
Managing Partner
As Managing Partner at Heveli, Kazik advises B2B SaaS companies on strategy, operations and scale-up execution. He's the former COO and co-founder of Surfer, which reached $15M ARR without outside funding. At Surfer, he oversaw Sales, Finance, Legal and Operations—spotting hidden potential, tightening processes and aligning teams.

Jonathan Kiekbush
Partner & Marketing Lead
Jonathan brings over 12 years of hands-on SEO and digital marketing leadership for global brands and fast-scaling businesses. At EcoFlow, he generated a 61× return on marketing spend—driving $16.3M in revenue from organic search alone. He built and scaled his own e-commerce brand to acquisition in 2022.

Paweł Kawski
Partner & CTO, AI Lead
With an M.Sc. in Mathematics and nearly 10 years in Data Science, Paweł has delivered AI solutions for clients like BNP Paribas, Hoffmann-La Roche and the European Medicines Agency. He focuses on moving AI from proof-of-concept to production, building custom agents that drive real business impact.

Asia Cholewka
Partner & Sales Operations Lead
With 9 years in B2B SaaS sales at companies like Surfer and Text (formerly LiveChat), Asia has built high-performing sales engines, implemented CRMs such as HubSpot and Pipedrive, delivered hundreds of automations, and optimized sales processes end to end. In her last role, she grew team revenue by 627% in just one year.
TRACK RECORD
Our Proof Points
ARR built at Surfer
ROAS on organic
Industries served
Processes automated